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The Citizen News
Down to Earth Toys, lands state business award
Local named, 'Home based business champion of the year for the State of Michigan' by Susan Bromley
EarthToysB1.W
 
 

 

 

 

 

 
March 11, 2009 - Brandon Twp.- Carrin Weirauch is a ray of hope for wannabe entrepreneurs in a dark economy.

The owner of Down to Earth Toys has been named "Home-based business champion of the year for the State of Michigan" by the U.S. Small Business Administration and is finding tremendous success a little more than a year after opening her business specializing in American-made, eco-friendly toys.

"Even being nominated was a shock," said Weirauch. "I'm such a new company. I feel like it was too easy. Everything has fallen together and come really naturally. I feel really good because I know this is one more thing to give me credibility with customers."

Weirauch began her business, found online at www.downtoearthtoys.com, in November 2007. She was motivated by a desire to stay home with her son, now 3, and by the need for safe toys, as well as ones that keep jobs in the United States.
Down to Earth Toys focuses on wooden, natural, and educational toys. The majority of products sold by Down to Earth Toys, 90 percent, are American-made. The rest are from Europe or fair-trade sources. Most toys are handmade and none are mass-produced or from sweatshops. Weirauch carefully shops for these toys, most of which come from other small home-based toy manufacturers and then retails them on her website. She began the business as a way to have a career that would allow her to stay home with her 1-year-old son and was inspired by a need for safe toys, as well as ones that keep jobs in the United States.

Weirauch keeps an inventory of about 250 different toys, none electronic or battery-operated, requiring children to use their imagination more. In the past year, she has doubled her sales and believes part of her success is more people moving toward non-Chinese toys.

"I think people are craving a more old-fashioned mindset," she adds. "They're tired of throwing broken plastic toys in the garbage."

Weirauch's goal is to make enough money at her business to send her son to private school and to support the family enough to allow them to move to the Upper Peninsula.

"I have a very understanding husband," continued Weirauch. "Time management and bookkeeping are my biggest challenges. At the end of the day, if my husband and son are happy and my customers are happy, I did a good job."

For those thinking of starting their own home-based business, Weirauch advises doing the homework on it, and getting a government funded Small Business Administration counselor to help with a business plan.

"Research demographics and the market and try to do as much as you can yourself to save money," said Weirauch. "Realize you won't make a profit right away, but you have to persevere and be forward thinking. This is a good time to start your own business, because a lot of people have been laid off and can use the time to start."

As for Weirauch, with the success she is currently experiencing, she wonders how much better it would be if the economy was good. She expects business to double again by next Christmas.

"Don't be discouraged by the economy, it's going to get better," she said.

 

 
The Citizen
Toy story: Down to Earth Toys



Carrin Weirauch of Down to Earth Toys. By Susan Bromley.
January 02, 2008 - Brandon Twp.- Carrin Weirauch is promoting a back to basics approach with her new business, Down to Earth Toys.

The online store, www.downtoearthtoys.com, features wooden, natural, and educational toys and went live in November. The store opens at a time when toy recalls are rampant because of lead paint found in toys made in China. The majority of products sold by Down to Earth Toys, 90 percent, are American-made. The rest are from Europe or fair-trade sources.

"They are not mass-produced or from sweatshops," Weirauch said. "Most of the toys are handmade and the Fair Trade Federation certifies the workers get a fair wage and the hours they work are regulated."

Weirauch begun the website as a way to have a career that would allow her to stay home with her 1-year-old son and was inspired by a need for safe toys, as well as ones that keep jobs in the United States.
"My husband is in the automotive industry and we've seen what outsourcing has done, as well as toy recalls," she said. "Those two things made me realize there was a need for a place where people could go and feel good about toys and feel safe knowing they won't be recalled or be a reason for outsourcing."

Weirauch has assembled a collection of more than 150 different products for children from newborn to 12-years-old that includes baby rattles, teething toys, push and pull toys for toddlers, musical instruments, puzzles, dolls, furniture, arts and crafts supplies, and organic, natural fiber soft toys. There is nothing in the collection that is battery-powered or electronic.

"Studies have found that toys that require children to use their imagination are better for them developmentally and intellectually," said Weirauch. "It's all about fostering their imagination and creativity. These are heirloom quality toys that can be passed down and not wind up in a landfill."

Weirauch has had a good response to Down to Earth Toys, and she plans to add items to the website on a regular basis and will offer toy shows locally.
 
 
 
 
PUBLISHED: Monday, December 3, 2007
Toy buyers play it safe


By KAREN AUCHTERLONIE
Of The Oakland Press

It can seem like a dangerous time to be a child or holiday shopper trying to pick out gifts for a youngster.
While browsing store shelves, it's easy to wonder if a toy will soon be recalled for excessive lead levels or worse.
The statistics make the issue even scarier. From October 2006 through September 2007, 61 children's toys were recalled -- 85 percent of which were manufactured in China. In just the past two months, 24 more toys have been recalled. Of those, 92 percent were manufactured in China and 75 percent were recalled because of excessive lead levels.
The issue has pushed many parents, like Barbara and Bryan Chick of Independence Township, to search outside of so-called big-box stores for holiday gifts.
"We're buying a little bit less this year but getting products we can feel comfortable about and toys that will last throughout the years," Barbara said.
The Chicks found wooden cars and trucks handcrafted by Ed McCauley, an 88-year-old Royal Oak resident who's been making the toys in his garage for the past 30 years.
"They're all handmade. There's no nails. They're done with poplar wood and Elmer's glue. There's nothing in them to hurt a little child, nothing toxic at all," McCauley said.
He calls his toys "pretty indestructible" and said a lot of young kids will bite them, and that's OK because, "there's not a thing on that wood that would hurt a little guy."
And McCauley has had plenty of "little guys" in his life -- over the years, his seven children have given him 15 grandchildren and five great-grandchildren to test out his toys.
"Right now is my slow season as far as making them because it's cold out in the garage," McCauley said.
It takes him about a week to make seven or eight toys, which are about 5 inches tall and range from 15-16 inches long for the smaller vehicles to 40 inches long for the semitrucks with double trailers.
McCauley started making the toys after his daughter encouraged him to do it as a hobby, he said. He sells them at area art fairs during the summer.
Down to Earth
The Chicks also found toys through a new Web site, www.downtoearthtoys.com, run locally by Carrin Weirauch, who lives near Brandon Township.
Weirauch officially started her online business in the beginning of November, and business has already been booming.
"I think a lot of people are finding me through Google searching U.S.A. toys. I think there's a strong need for this right now," Weirauch said.
With a husband who works in the automotive industry, Weirauch said she's seen the effect outsourcing has had, both locally and nationally.
"If I can get Michigan toys, that's my first priority. Then, U.S. made products and then European," Weirauch said, explaining that Europe and the U.S. have comparably strict regulations on toys.
Her Web site includes products from Michigan toy makers like a Grand Rapids company that makes ABC blocks and a Chesaning resident who makes puzzles.
"I have a link that lists most of our manufacturers and I've put together a little write-up on their philosophies and practices so people can put a face to a name, as far as where their toys come from," Weirauch said.
Toy stories
On Carrie Kohs' Web site,puccimanuli.com, visitors can also find write-ups about toy manufacturers, and pictures, too.
"With our global economy and mass production, you have no idea what you're buying these days," said Kohs, a resident of Royal Oak.
"I tell the stories of all the toy makers so you know exactly where it came from, exactly who made it and exactly how it was made." Kohs used to work in marketing and advertising in the corporate world and said she'd had enough of it.
"I was over at the Nuremberg Toy Fair in Germany, the world's largest toy fair, and amongst the sea of plastic stuff were the most amazing toys, and most products I found were not available in the U.S.," Kohs said.
With her Web site, she's trying to bring back the value of high-quality hand craftsmanship to the American market, she said.
"I sell a remarkable collection of finely crafted toys and games that are handcrafted by artists around the world. Nothing is mass-produced and nothing comes from China," Kohs said.
Kohs, a Royal Oak resident, believes that knowing the story behind each toy adds even more value to it.
"You can pass that story on to whoever you're giving the gift to," Kohs said.
A selection of the toys, which range in price from $6 to $7,500, will be on display at an open house at the Oakland County International Airport this weekend. To attend, call (248) 288-4410.
Dolls and soldiers
Family-owned and operated for the past 60 years, The Doll Hospital & Toy Soldier Shop in Berkley has seen business jump 30 percent in just November, said owner Jack Parish.
The store carries more than 30,000 different toys, including many U.S.- and European-made toys. Parish also carries many items made in China, but stands by all his toy manufacturers and has had no items recalled.
"Countries don't make toys, companies make toys," Parish said. In his store, he keeps a thick book full of letters from his manufacturers -- who have their own, small factories -- detailing the steps toys go through before making it to the shelf.
Parish thinks the problem with recalls is partly due to a toy industry that depends on television shows or movies seen by children, he said. Big companies jump in to make toys in huge quantities based off the shows or movies, and they give the contract to manufacturers in China, who then give contracts to designers and to people who find materials for the toys, Parish said.
"By that point, you've totally lost control of the quality and safety aspects. That's where it all went sour, big companies not paying attention," Parish said.
"Take three steps in our door and you'll see the difference right away," Parish said.
Barbara Chick, whose children are Ella, 4; Sam, 3; and Evelyn, 10 months, said getting away from TV-based toys is another reason she didn't buy mainstream toys this year.
"We're trying to simplify what our kids are inundated with on a daily basis and get them used to being imaginative, and moving toward those concepts in play," Barbara said.



"Browsing Down to Earth Toys is like walking down the aisles of a crafts fair, where only the best artisans are showing off their beautiful toys."

"I have been so impressed with your customer service. You have found a loyal customer, and I have already mentioned how great your site/service is to my friends and family."

"The quality is amazing and I am so very pleased---thank you for your help and great customer service"
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